What all the keyword metrics and labels mean.
The average number of times a keyword is searched per month. Higher volume means more potential traffic, but often more competition.
A score from 0–100 indicating how hard it is to rank organically for a keyword. Lower scores are easier to target.
How competitive the keyword is in Google Ads (paid search). Ranges from 0 to 100 — higher means more advertisers are bidding on it.
The average amount advertisers pay each time someone clicks their ad for this keyword. Useful for estimating commercial value.
Search intent describes what a user is trying to accomplish when they type a query. Understanding intent helps you create content that matches what searchers actually want.
Informational
User wants to learn
Navigational
User wants a specific site
Commercial
User is researching before buying
Transactional
User wants to take action